Post houses are seeing a whole host of transferable skills within their ranks and, spotting an opportunity, are setting up new ventures for non-linear services. For example, Golden Square Post has created Disqo, a new-media division to provide video content to agencies.

Until recently, digital agencies didn't require our services. Any rich-media content could just about have been generated in-house, the Disqo commercial director, Ewan MacLeod, says. But clients are asking more of their online marketing, their competitors have raised the creative bar and consumers are demanding more interesting content online.

Disqo is tackling all aspects of non-linear content, from website design to broadband video production, with an interactive Mini campaign for WCRS and a series of virals for Mazda through Syzergy already under its belt.