The Golden Hour For Crossroads and Kozel
Working for the first time together, Golden Square and Icelandic directing duo Gunnar and Samuel create a visually stunning commercial; with genuine comic moments from the characters in the film…especially the goat!
Shot in Prague, it was a high priority for the client that the films were depicted during the late afternoon, the golden hour that is specific to their brand. Despite careful planning, sadly the weather conditions made achieving this in camera impossible. Flame operator Fasa, worked together with the directors to replace some of the skies that were pale and overcast; adding lens flares to sell in this look beautifully.
Due to animal rights standards the goat could not be filmed in all set ups. For instance the fire station shot, where the goat is being hosed down, was entirely composited in Flame from a series of plates.
Pimp our Goat and Long Table sees Golden Square and Ad agency Joshua G2, continuing a long standing and successful relationship.