Stella Artois Goes Green in Black and White
Le Recyclage de Luxe Show
Mother has developed its successful print campaign for Stella Artois into a 15 minute film recently completed by Fasa Oyibo at Golden Square. The film is a chat show hosted by Alain du Monde, a French TV star of the early 6o’s. Various chic stars of the day join the programme to show off their talents including Florence and the Machine who sing “You’ve got the love”.
The film is split into 8 stand alone sections demonstrating ways in which everyone can contribute to a greener environment and specifically about how Stella Artois as a company runs in an environmentally friendly way. For example Le Hedge Fund highlights their commitment to plant 365,000 hedge saplings and Compostable relates to the easy recycling of Stella Artois boxes.
The film demanded a wide range of post, including a 3D hedgehog, flower, and leaf-covered Alain. Flame work included general set clean-up on most shots, the compositing of hedges and Mother Earth and various other elements into shots and TV screens. The entire film was treated in flame to give it the black and white degraded feel appropriate to a 1960’s TV show.
Click above to see Florence and the Machine and Le Hedge Fund, and search for “Le Recyclage” on YouTube to see the entire film.
