Golden Square enjoys a Shreddies ding dong with Coy

Coy’s Mark Denton and Sean de Sparengo have just finished the new Shreddies spot featuring the knitting nannies. Flame artist, Tim Rudgard fought through snow and ice to finish this great looking spot for McCann The Nanas have devised a new recipe for Shreddies and we are treated to a glimpse into their working lives and their sparkling transformation.

Every sky shot was comped together using a matte painting which was manipulated in flame to create the desired grade and density of cloud. The scale of the factory was increased to provide more depth for the internal shot. Sparkles in the Nanas transition shot were created in after effects then comped together in flame to enhance the heavenly feel.

Our shiny new Nanas emerge from the factory and are greeted outside by Leslie Phillips uttering his catch-phrase – “ding dong!”.

Credits

  • Product Shreddies Ding Dong
  • Agency McCann-Erickson
  • Agency Producer Jane Curtis
  • Creatives Janet Newman
    Liz Pollard
  • Production Company Coy
  • Directors Mark Denton
    Sean de Sparengo
  • Production Company Producer Jane Cummins
  • Flame Artist Tim Rudgard
  • After Effects Ben Leyland
  • Post Producer Dan Love
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