Sky Home Improvements
Golden Square has undertaken a heavy duty and wholly digital grand design for Sky in its latest “Home Improvements” campaign.
The commercial demonstrates a fantastical transformation of a rainy and neglected suburban house into a Disney-esque wonderland of blooming flowers, butterflies and a menagerie of exotic wildlife. Aside from the apparent VFX, the more ‘invisible’ post work included a total redesign of the neighbouring Victorian semi-detached property, utilising 3D space in Nuke to create camera projections of walls, windows and roofs, as well as sky and grass replacement.
2am’s Directing duo Joel & Jamie, and WCRS creatives Steve and Jonny, worked closely with our VFX team led by Flame Artist Harry Jarman. Agency Producer Eliot Liss said “The script and treatment called for a charming and tongue-in-cheek visual feast, but with photo-real texture. Not an easy thing to do with just a few days for online. Golden Sq really pulled it out of the bag for us, with a seamless blend of 2D and 3D techniques from a well-integrated team.”
